Swift Guanxi in Online Marketplaces: The Role of Computer-Mediated Communication Technologies
نویسندگان
چکیده
Over the last decade, China’s online marketplaces have experienced rapid evolution. The first, EachNet, was established in 1999. EachNet was acquired in 2002 by eBay and renamed “eBay China.” The second, TaoBao, owned by Alibaba, China’s largest business-to-business portal, went online in April 2003. TaoBao replaced eBay China as market leader in 2004. eBay China was eventually sold to TOM Online in December 2006, and then renamed back to EachNet. According to recent reports (CNNIC 2011), TaoBao is currently the leading online marketplace in China with a 95.5 percent market share compared to EachNet’s current 0.1 percent. Other smaller players, such as PaiPai, account for the remainder of the market.
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ورودعنوان ژورنال:
- MIS Quarterly
دوره 38 شماره
صفحات -
تاریخ انتشار 2014